How to win over a reluctant audience

You are an expert in your area. You have been invited to speak to an audience. However, they haven't chosen to come and listen to you. Soon you realise they are not as happy to listen to you, as you are to speak about your subject.

• What do you say?
• What do you do?
• What is that voice in your head telling you?

In this chapter, from "The Coach in the Classroom" I share a powerful and respectful strategy for opening the audience's hearts and minds, and winning them over to at least listening to your expertise.

Chapter 7 - More talk, less control

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